A recent article from Ed Tech Magazine talks about how powerful data can be for higher education. We all know that data collection and management is becoming an integral part of the educational world and while it often is focused on student retention, there are other ways to utilize data to benefit Universities.
The article discusses 4 specific ways that data can help empower higher education:
- Using data to streamline the fundraising process.
- Using demographic data to help update the admissions process and target students more efficiently and effectively.
- Using data to help university leaders understand their students better.
- Using data to help drive surveillance and make campuses more safe.
Data analytics is extremely powerful and universities will be smart to utilize data in the ways mentioned in the article. In the process of utilizing this data they just may find that student retention improves as well.